I can't tell if you're being sarcastic, but if not, why then would they regard their formula as such a secret that the only two people allowed to know it may not fly together in case the plane should go down? As a diversion form their business practices?
Especially when it also mentions the recipe is stored in a vault. BOTH recipe mixers could instantly cease to exist and the Coca Cola company would not miss a beat in terms of selling mass quantities of their product.
Probably but it's still unfair (if the deal really is exclusive). It's also interesting how many goods are never invented due to the fact that experimenting with many substances is prohibitively expensive.