> if the average person felt the same way, they wouldn't be doing it?
You might think this, but I tend to doubt it's true... people making these decisions end up being in their own little bubble, and not really have a good idea what people's actual response is.
That said, I find Substack's pop-up tolerable: I am after all getting someone's work for free, and I'd rather have a simple pop-up that I know I can get rid of than ads or other aggressive forms of pop-ups.