For Apollo specifically, about $5/month is what he decided would be sustainable to support Reddit's increased prices, but since there were existing users with yearly subscriptions, it would cost a lot to break even while still providing those users with service.
As for why he couldn't simply shift those users to monthly, it's due to the notice being a month. If Reddit had given a 6-month warning, that would've given everyone time to content with the issue and update their own apps (billing system changes are hard).
> Going from a free API for 8 years to suddenly incurring massive costs is not something I can feasibly make work with only 30 days. That's a lot of users to migrate, plans to create, things to test, and to get through app review, and it's just not economically feasible. It's much cheaper for me to simply shut down.
As for why he couldn't simply shift those users to monthly, it's due to the notice being a month. If Reddit had given a 6-month warning, that would've given everyone time to content with the issue and update their own apps (billing system changes are hard).
> Going from a free API for 8 years to suddenly incurring massive costs is not something I can feasibly make work with only 30 days. That's a lot of users to migrate, plans to create, things to test, and to get through app review, and it's just not economically feasible. It's much cheaper for me to simply shut down.
"Why not just increase the price of Apollo?" on https://old.reddit.com/r/apolloapp/comments/144f6xm/apollo_w...