Sure, I oversaw their data historian and was a production analyst for their manufacturing facility in Bend. It is perhaps the most technologically advanced brewery systems currently.

From a manufacturing standpoint that isn't saying much, but from a brewing standpoint it's saying quite a lot.

Quite plainly they are making a bet on bringing NA beverage production in house and they can't pay me because "fresh" market conditions are squeezing them (pun intended).

There are multiple factors that make it really difficult to be a craft beer manufacturer. Primary of which is the three tiered system on distribution, this has been a blight on the beer industry for decades and isn't new.

Other trends such as a decrease in consumption of beer overall in combination with a HIGHLY saturated market place will pretty much seal the deal for the majority of mid-tier breweries that DO NOT have a loyal following.

I never signed an NDA so if you want to know more about my job ask away.