in TFA paying a price isn't a problem. The insanely high price isn't necessarily even a dealbreaker (Apollo is a paid app already, though it'll be a steep as hell increase). The issue is he (and everyone else) had 30 days notice between the new pricing and the pricing going into force, which is not enough to actually adapt to the changes without going deeply into the read in the meantime (for example, much of Apollo's users are on a yearly plan).