How does it determine what is a tracking parameter? You can often pass a string along in the URL because you're trying to call a function or pass simple data between pages.
Exactly what I was thinking, I've had false positives from uBlock thinking anything with /tracking/ in the URL was telemetry (when it could for instance be tracking of postal goods).
Unless they keep an up to date list of known tracking parameters I assume this will just become a cat and mouse game or advertisers will find other ways to obfuscate the tracking.
It’ll always be a cat and mouse game but I imagine that, even if they simply strip out utm_x parameters from the URL, there are enough websites out there that won’t update their Google analytics script to work around it.
The lowest-hanging fruit would be nuking any UTM-related tracking parameters (https://en.wikipedia.org/wiki/UTM_parameters). I'm sure the solution is sophisticated beyond simply handling these, though.
Right... but Google and Microsoft already let you customise the names of query parameters containing tracking information - I can call the Google Click ID parameter "dave" if I want to.
