Russian state media openly publishes articles that Ukraine should cease to exist, and Ukrainians should be erased as a nation with the descriptions of eradication of all the Ukrainian government supporters (almost everyone according to them) and mandatory civilian suffering through the hardships of war and post-war rebuilding to redeem themselves for betraying Russia.

It's a direct description of genocide they aren't shy to openly talk about. And yet the situation is still somehow very complicated to understand.