Consumer desktop product. That's a category that nobody competes in. Apple sells hardware that incidentally includes macOS and Microsoft hasn't cared about selling Windows licenses directly to customers for years and their OEM licensing business for consumer devices (i.e. non-Pro licenses) is neat, but it couldn't sustain Windows by itself.
Those are incidental products of the big moneymakers being made up of the same parts, just like Fedora (and most other distros with the modern GNOME stack) exists because of RHEL.
If anything, it shows how much everyone still cares.
Greetings from 2008 Slashdot,
https://www.slashdot.org/story/100116