For the near-term getting into the workflow is probably the key term. I'm hopeless with drawing but, for someone skilled with Photoshop and art generally, I can absolutely see getting generative AI output and then spending some time manipulating especially with all the new Photoshop ML tools.
https://analyticsdrift.com/coca-colas-generative-ai-advertis...
Coca Cola is also getting in on UGC GenAI and trying to engage customers in participating.
GenAI in ads is going to be huge.