> The announcement comes… after the U.K.’s [Competition and Markets Authority] issued a final order for Meta to sell Giphy, on the grounds that the merger reduced dynamic competition.
> … Shutterstock said it expects the deal to close next month, with Meta also signing a commercial agreement to continue accessing Giphy’s content across its product suite.
So, Meta still sees value in a Giphy they don’t own.
Well, sure. They didn’t want to sell. This arrangement lets them “sell” Giphy and still get the benefits of access to its content. Kinda feels like an attempt to end-run around the order.
> … Shutterstock said it expects the deal to close next month, with Meta also signing a commercial agreement to continue accessing Giphy’s content across its product suite.
So, Meta still sees value in a Giphy they don’t own.