I don’t think GP is suggesting that the fines should be calculated based on net income. Just that you should evaluate the _impact_ by comparing to net income.
So in Amazons case you absolutely see a fine greater than their net income, but still only 1% of their revenue, and obviously such a fine would have a greater impact on Amazon than the equivalent 1% fine applied to Facebook.
So in Amazons case you absolutely see a fine greater than their net income, but still only 1% of their revenue, and obviously such a fine would have a greater impact on Amazon than the equivalent 1% fine applied to Facebook.