The easiest way to win hearts and minds is through the stomach [1]. I don’t know how effective South Korea’s program has been since LA’s Koreatown had tons of kbbq and other korean restaurants before 2009 but Thailand’s Global Thai [2] program has definitely improved the number and quality of Thai options around California.
My understand is they’ve also helped all the restaurants standardize on recipes and core ingredients around a few manufacturers like AROY-D and Maesri so there’s quite a bit of quality control built into the diplomacy.
My understand is they’ve also helped all the restaurants standardize on recipes and core ingredients around a few manufacturers like AROY-D and Maesri so there’s quite a bit of quality control built into the diplomacy.
[1] https://en.m.wikipedia.org/wiki/Culinary_diplomacy
[2] https://en.m.wikipedia.org/wiki/Thai_cuisine#Culinary_diplom...