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The easiest way to win hearts and minds is through the stomach [1]. I don’t know how effective South Korea’s program has been since LA’s Koreatown had tons of kbbq and other korean restaurants before 2009 but Thailand’s Global Thai [2] program has definitely improved the number and quality of Thai options around California.

My understand is they’ve also helped all the restaurants standardize on recipes and core ingredients around a few manufacturers like AROY-D and Maesri so there’s quite a bit of quality control built into the diplomacy.

[1] https://en.m.wikipedia.org/wiki/Culinary_diplomacy

[2] https://en.m.wikipedia.org/wiki/Thai_cuisine#Culinary_diplom...




Quite a few used to also have the Royal Portrait -maybe they still do.




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