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But it’s not written for you specifically.

Since this is related to a Marine base, I’ll give you an example. What if the headline was “2/4 gets new Bradleys”

To a Marine, it’s a clear headline: 2nd Battalion 4th Marine Regiment gets new armored personnel carriers”. But to a laymen a better headline would be “Marine unit gets new Tanks.” The former would be almost deliberately meaningless to a casual reader.




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