I think the HP team is more focused on marketing, manufacturing, and chemistry. The Tabblo product builds design intelligence into the software. It is a "soft" innovation, but certainly something that makes it more likely for a non-technical person to jump in.
good idea but I and Id fair to guess everyone else is lazy I dont want to enter bookmarks. Import the ones I have saved now in Firefox or read my stumbleupon interests or other data sources about me and recommend, so I can click and build my magazine.