I'm firmly in the 'gear' quadrant of beer brewing. I build a really cool automatic brewery (wrote my own software, welded a 3 tier frame, had a stainless insulated mash tun welded for me (my welding skills are not good enough for that)). All I have to do is add the grains and hops and suck the wort out with a march pump at the end. Everything else is automatic.

I haven't used it in 4 years. I think I just enjoyed building it more than I enjoy using it.