It's been a while, but I'm pretty sure all of his books point out that 9/10 attempts result in failure; the trick being to see the failure early enough to recover and move onto the next attempt before it is too late.
Yes, and he also said that people lose three businesses before they succeed. But people are afraid to fail even once because traditional education teaches students that it's bad, terrible, wrong, etc. to fail.
You need to fail fast and keep tweaking your idea until it becomes a success. You also can't be married to one single idea. Many people have a problem with this.
