As usual, uBlock Origin with Firefox solves these issues. Although even with uBlock turned off Firefox's built-in tracking protection kills all ads except or one (for a book published by the website).
I'm guessing the only people on Hacker News who still see ads are the people in the ad industry and iOS users that hate Safari and are prevented from getting proper ad blocking in other browsers.
I don't have any ad-blocker installed and only see 2 ads at the very beginning of the article. Not ideal but far from constantly battering. Using Chrome on Android.