Learn as much as you can from Dreem - there’s just something about the sleep space that’s a tough nut to crack.
Even with the shocking restful night of sleep with mouth tape (a visceral need fulfilled), I’ll still forget nights and rip it off. That’s much smaller and “more convenient” than a headset.
Yup, we looked closely at Dreem and Philips SmartSleep which both implemented the same core science.
As we see it, they made 3 big mistakes
1) awful ridiculous looking product nobody wanted to be seen in
2) way to expensive to want to try
3) not picking a target market - hey, everyone needs sleep!
