The users who pay attention to search quality aren't impacted by the default search option. They will just go back to Google or whatever alternative they wish.
The users who the default engine really locks in are the ones who just mostly click ads and have no idea they are ads. When they use Google they are mostly clicking ads anyways, so the search result quality will appear about the same with Bing. Maybe even better if there are fewer ads.
For Microsoft, getting more users on board means higher ad volume which brings more advertisers who are going to spend the time to manage Bing ad campaigns. You can bet they've done the calculations for how much money they can spend at what price. Ultimately that leads to higher monetization and then Microsoft can pay other companies (like Apple) to switch the default engine.
Google is a multi-trillion dollar attention tax that just sucks money from the global economy. They've been wildly mismanaged since Eric Schmidt's CEO tenure ended. It's been a long time coming, but the timer is running out of sand for Google fast. The revenue may take a long time to peak and decline but when they start missing their quarterly earnings it will be a bloodbath for Google's employees.
The users who the default engine really locks in are the ones who just mostly click ads and have no idea they are ads. When they use Google they are mostly clicking ads anyways, so the search result quality will appear about the same with Bing. Maybe even better if there are fewer ads.
For Microsoft, getting more users on board means higher ad volume which brings more advertisers who are going to spend the time to manage Bing ad campaigns. You can bet they've done the calculations for how much money they can spend at what price. Ultimately that leads to higher monetization and then Microsoft can pay other companies (like Apple) to switch the default engine.
Google is a multi-trillion dollar attention tax that just sucks money from the global economy. They've been wildly mismanaged since Eric Schmidt's CEO tenure ended. It's been a long time coming, but the timer is running out of sand for Google fast. The revenue may take a long time to peak and decline but when they start missing their quarterly earnings it will be a bloodbath for Google's employees.