> When people search, we believe they’re really looking for answers, as opposed to just links

I believe this as well for most people and most searches. I, however, am not most people. The vast majority of the time I want a link to sites that have what I am looking for. This is my biggest gripe with search engines and has been for a very long time. I used to be really good at finding pages I wanted by punching in the right words in the search. At some point in the mid 00's Google changed everything and I have failed to adapt fully.