Why give The Verge the traffic for summarizing Android Police's story?

http://www.androidpolice.com/2012/02/06/the-secret-google-x-...

If it is Google, why doesn't it look like Google? Why is it 'wesolveforx', and not solveforx.google.com. Why PHP? Why do Whois records say the site belongs to:

Registrant: TBA Global, LLC 535 N. Brand Blvd suite 800 Glendale, CA 91203 US

   Domain Name: THINKBELIEVEACT.COM

The Whois record for wesolveforx.com shows Google as the registrant (http://www.whois.net/whois/wesolveforx.com). TBA is a marketing agency that Google is (presumably) working with.

TBA Global is a marketing agency.

richard devaul, who works in x lab confirmed wesolveforx on google+. However, this site looks like a ted style conference and not actually what happens at x lab.

Site: http://www.wesolveforx.com/

G+ Post: https://plus.google.com/115560212683913825996/posts/57dD3pjz...

And here I was thinking that google stepped up its advertising games by offering something like recaptcha but for ads. No paywall, just ad-wall, an ad urging you to type the words "the product X is the best"/"X will grow your...muscles" before you can access the content.

Was it HTTP code 402, "payment required"?

If so, look out. There may be more ahead.