I don't really understand this claim (maybe I'm thinking too much "Ferrari" red and less "Rav 4"?) but if anything will make more manufactures make orange cars my male ass is all for it...
Men's clothing is also getting more interesting again, with attendant public hand-wringing in certain circles.
As the (male) driver of an orange car, I've definitely not experienced that perception. (specifically straight) women are the number one hater of the paint job. Nothing but compliments from my guy and lesbian friends.