Musk's current plan is to sideline users who refuse to go Twitter exclusive. Matt Taibbi says:

> "Of all things: I learned earlier today that Substack links were being blocked on this platform. When I asked why, I was told it’s a dispute over the new Substack Notes platform…" (https://twitter.com/mtaibbi/status/1644428913651642387)

> Since sharing links to my articles is a primary reason I come to this platform, I was alarmed and asked what was going on. I was given the option of posting articles on Twitter instead. I’m obviously staying at Substack, and will be moving to Substack Notes next week. (https://twitter.com/mtaibbi/status/1644431125463351298)

Musk's commitment to free speech is big. Huge.

we need a viable substitute for Twitter, soon. i have no trust left in the direction Twitter is taking and there are no signs this will change.

People have been waiting for a good substitute for google for 20 years and a substitute for Facebook for 12. Good luck .

Musk has been working on this one for a year, you’ve got to trust the process.

Google has a big moat. No social media has a moat, though one could say advertisers would be hard pressed to beat Meta's ad tech. But users have no loyalty.