It's been happening in Russia for decades, too. The status symbols among the upper leadership of the Soviet Union during the Cold War were all products of Western capitalism. For example, luxury cars. That continues today, and Putin, due to being a Russian nationalist, is actively fighting against it (even though he himself wears luxury Western clothing). You could even argue it was one of his motivations for invading Ukraine. He saw the decreasing influence of Russian culture inside Ukraine, and he responded with force.

The only way to effectively fight this homogenisation is to use authoritarian measures that force people into compliance. And that's when you are bordering on literal fascism, using force on your own people to ensure conformity to cultural and national norms. Cultural homogenisation is a natural process that will happen when you integrate people with trade, the internet, transport, and communications. You can't fight these processes without significant and unreasonable amounts of force applied to people.