I somewhat agree, but it's probably more complex than that - We have a country-wide system of reusable aluminum and glass containers that can be returned for refund and a significant portion of the population can't be bothered and just chucks them in the trash (or worse, the gutter). Lots of people don't respond to incentives well.
We buy milk from local dairies in returnable glass bottles (available from some area supermarkets, it's not like we're going to the farm). The deposit is, indeed, $1-$2 (depending on the dairy and size of the bottle).
> We have a country-wide system of reusable aluminium and glass containers that can be returned for refund and a significant portion of the population can't be bothered
Typically metal is sorted out of every trash flow, it's really easy to detect and separate. Glass and metal are both 100% recyclable. If the incentive covers the cost of recycling / recovering the materials, it does not matter if people throw them away, they are just throwing away their own money.