> Despite all the firings, Twitter's financials are worst than pre-acquisition. How comes? Advertisers pulling out. Why? Firing abuse and content moderation teams meant there was a lot more unsavory spam on the platform and advertisers didn't want any of it near their brand.
Advertising revenue for Meta and Google has also tanked to the tune of 30-50% of their stock value, so it's disingenuous to link Twitter's ad revenue woes directly to any increase in spam (which is in and of itself an unsourced claim).
Both of those are from November, from what I've heard most brands stopped advertising while the drama was going on and they wanted clarity around the future of the platform (making sure it didn't becoming explicitly "alt-right" or "free speech" like Rumble/Truth Social), but got back in after things settled down.
Unless targeting has wildly changed, that doesn’t seem to be the case (have things “settled down”, even?) None of the major brands that I used to get ads from regularly are hitting me with ads at all now, and most of the ads I see are for the same type of places I was seeing just after the major backouts.
Advertising revenue for Meta and Google has also tanked to the tune of 30-50% of their stock value, so it's disingenuous to link Twitter's ad revenue woes directly to any increase in spam (which is in and of itself an unsourced claim).