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The game acts like it is designed for kids. It follows all the obnoxious gen Z trends, everything is in superbright colors, and speaks their design language. Hard to imagine that its userbase isn't mostly kids.



That's because attracting kids to your game means they'll stick around long enough to afford spending on it.

Kids' TV shows tend to have secondary audiences of their parents. I think this wouldn't apply to games as much but maybe there's some of that.




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