My son cried tears of joy after getting off the Cars ride. His childhood imaginary friends were brought to life in such a compelling, thrilling, nostalgic way that he was brought to tears at 15.
He got to build a droid and he went outside and used it to entertain and enthrall another smaller child for 45 minutes.
He got to live, for a day, in an immersive and joyous world he never imagined he could see and touch and be a part of.
Its not irony. I bought the magic DESPITE a poisoned brand.
Brands don't care if you buy them ironically. They only care that you give them money.
Mass indifference would be much more deadly to Disney.
And mass indifference is where most of the the public are with VR. It's fun of a kind, but it's a long way short of a compelling irrational magic.
Even compared to other "magic" products like the iPhone.
Meta have failed to make any magic. I don't think Zuck even knows what magic is.
Apple do know what magic is. But gambling they can inject it into their VR proposition is a risky bet.