The winning composer used a subtle trick that good jingle writers used. He put a subconscious lyric (wiki-peed-ee-yah!) in the tune without singing it out loud.
If you know who Edd Kalehoff is, he did this all the time when writing theme songs for TV game shows. For example, his theme for The Price is Right has those words right in the opening bars of the song. Listen for it: https://www.youtube.com/watch?v=13tnjh3dZw4
If you know who Edd Kalehoff is, he did this all the time when writing theme songs for TV game shows. For example, his theme for The Price is Right has those words right in the opening bars of the song. Listen for it: https://www.youtube.com/watch?v=13tnjh3dZw4