The insidious thing is "you aren't prompting it correctly" is kind of a truism. For every possible output there almost certainly is a prompt that produces it (at worst you can just tell it exactly what to output verbatim). The true believers can already do all their programming via ChatGPT regardless of whether or not there are real productivity gains. Not that different from all the other tools people claim turn them into 10x programmers while others remain unconvinced. So as long people enjoy the format, it's here to stay.