Some people are willing to pay more for quality food period. If this meat turns out to be better quality by some metric having nothing to do with "ethical meat" memes, there will be a market for it.
Most mass produce meat are loaded with antibiotics and live in pretty terrible and unhygienic environments. Having meat that's not loaded with antibiotics and mixed with unsavory parts of the animal during butchering too.
Just visit a factory farm sometime. They are pretty cruel. Even if it's removing that cruelty for the sake of our own humanity makes sense to me. It's interesting to me that the Old Testament prohibition on "You shall not boil a young goat in its mother’s milk" appears to be intended to avoid this sort of wrongness/cruelty. As in taking something that's fundamentally meant to provide sustenance and perverting it to cook the child it's meant to nourish seems pretty messed up right? Even if the goat itself doesn't care (though I think they do have some level of sentience). The effect isn't huge, but you can imagine that it produces a bit of desensitization to things that are important to our own humanity.
One thing with traditional family farms is that you gain a connection with the animals. Yes, you'll eat them but you know the cost of doing so. Modern factory farms completely remove that.
Of course, I'll continue eating regular meat due to convenience. That said, I do eat more substitute as it becomes more available.
This is the answer I think. My partner is vegetarian and sometimes I'll eat the Beyond Chicken Nuggets because they are just that good, often better than what I can make or buy store or otherwise.
One look at the ingredients in these things puts me off ever eating them:
“ INGREDIENTS: Water, Wheat Flour, Wheat Gluten, Faba Bean Protein, Modified Corn Starch, Natural Flavors, Expeller-Pressed Canola Oil, Pea Starch, Methylcellulose, Salt, Refined Coconut Oil, Rice Flour, Corn Starch, Yeast Extract Garlic Powder, Onion Powder, Pea Protein (Peas Are Legume, People with Severe Allergies to Legumes Like Peanuts Should Be Cautious When Introducing Pea Protein Into Their Diet Because of the Possibility of a Pea Allergy, Contains No Peanuts or Tree Nuts), Titanium Dioxide (for Color) Sugar, Dried Yeast Spices, Leavening (Sodium Acid Pyrophosphate, Baking Soda, Monocalcium Phosphate), Sunflower Oil, Canola Oil, Paprika, Dextrose.”
