The only time anyone ever "do[es] time" is in criminal matters. Copyright infringement is a civil matter, and, in general, the only remedy the courts can provide is monetary. However, refusing to abide by the courts' orders can land you in contempt of court, which could (won't always) involve jail.
My understanding is that in the United States of America copyright law is bith a matter of civil law and criminal law, as the tragic case of mr Aaron Swartz, that was threatened with fines of up to $100k & 10 years of jail for each copyright infringement violation.
I do believe that the US law is Draconian, but you can't say "oh Swartz! yeah just a guy, let's bully him to oblivion with hundreds of years of jail time and million on fines" while at the same time say "Oh John Deere, that's a corporation, please follow the licensing of the software you use". It doesn't seem right to me.
The only time anyone ever "do[es] time" is in criminal matters. Copyright infringement is a civil matter, and, in general, the only remedy the courts can provide is monetary. However, refusing to abide by the courts' orders can land you in contempt of court, which could (won't always) involve jail.