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Totally agree! This is part of the conversation with each of our customers. We have learned early that this is a part of the pain and we are solving it in two ways:

1. Rapidly developing a deep understanding for naming and meaning within each PMS so we can speak intelligently, and properly guide our customers to focus on the data they care about.

2. Technically, we have data transformations at a couple different layers so we can repoint data coming in to exist in customer-specific locations for their business needs.




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