So, someone who doesn't understand how to speak about profit correctly describues what happened under an eye-catching, surprising headline that turns out to be completely inaccurate and unsurprising.
I got what I expected: an article about why $75k in paper profits wasn't actually worth pursuing. Did you expect the article to say: "We don't want money on philosophic grounds"? Of course it's an article about why $revenue - $cost is the wrong metric. It's less linkbait than can be said for a lot of other articles.
Great story, guys. Let's see more of these.