Definitely hearing the feedback that we need better communication on pricing and sizing! A 24kbtu at 5F heat pump is much bigger than a 24kbtu heat pump at 47F so its not an apples to apples comparison. You're right about ductless offering more opportunity for zoning, but I think most homeowners with ducts would like a drop-in replacement for their furnace, not a bunch of extra hardware in each room.