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The site is kind of sparse with specifics, this seems like a marketing ploy to people who don't know heat pumps exist or have existed for decades. Mostly marketed to people who think a gas furnace is the only option

What do I get out of this $10k, 24k btu system that I don't get in a $4,695/36k BTU Mr Cool mini-split, or $4,528/5 ton (~60kbtu) ducted Goodman heat pump system?

If you're going to be charging 2.5x per btu, you're probably going to need to explain why




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