In 2016, Toblerone grabbed headlines when it increased the gaps between the triangular chocolate chunks on bars sold in the UK, supposedly to be able to sell the snack at the same price but at a weight reduced from 170g to 150g. A year later, Mondelēz also reduced the weight of Toblerone bars sold in Germany, with the number of triangular peaks down to 11 from 15.
Such “controversies” guaranteed Toblerone a run of free marketing, with sales reportedly rising in spite of supposed outrage among customers. The bar reverted to its original shape in 2018.
In 2016, Toblerone grabbed headlines when it increased the gaps between the triangular chocolate chunks on bars sold in the UK, supposedly to be able to sell the snack at the same price but at a weight reduced from 170g to 150g. A year later, Mondelēz also reduced the weight of Toblerone bars sold in Germany, with the number of triangular peaks down to 11 from 15.
Such “controversies” guaranteed Toblerone a run of free marketing, with sales reportedly rising in spite of supposed outrage among customers. The bar reverted to its original shape in 2018.