Fiji imports more goods than it exports. As such, ships that bring goods to the islands come in full but leave without a full load. Carrying water, while it seems silly, is a use of that empty capacity.
The ship has to return, empty or not. If the shipping company can recoup some of those costs (labor, fuel, insurance, etc.) by selling the otherwise empty space to someone who sells bottled island water, it's a net gain for both the shipping company and the Fijian economy.
The value is for the label, but the logistics are still shipping the weight of a ton of water