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OK, what percentage cocoa solids and milk solids do you think Toblerone should have? Because they're already at 28% and 14% respectively. Which seems like plenty, they're not skimping.

For comparison, for example, Cailler is 28% and 20% respectively, which is a little bit more milk but that's all. [1]

Toblerone doesn't seem like "cheap chocolate". It's just slightly less milky than another premium brand, and has other ingredients like almonds and honey.

[1] https://swissmade.direct/shop/swiss-food-and-drink/chocolate...




Toblerone has 62% of sugar, I'd personally consider anything beyond 55% of sugar as cheap chocolate. Also 28% of cocoa is definitely on the lower end, I expect quality chocolate to be at 30% of cocoa.


Then you shouldn't buy milk chocolate.

Milk chocolate is for people who like sweetness and want a lot of it. Toblerone is candy, remember.

You should be buying dark chocolate of your desired cocoa percentage, and leave the (high-quality) sugary chocolate for those who want it.

But without telling them their chocolate is cheap, because it isn't. There's no need to be judgmental about people's chocolate choices.


I agree that Toblerone is candy. This also explains why it's hard to find good Swiss or Belgian (e.g. Leonidas) chocolate that matches the 62% sugar content of Toblerone.




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