I have seen this a few times even as a dev, where people put way to much focus on twitter. I think its because there is a class of people that use twitter and they think twitter is really really important. But some random person on twitter tweets "@company x is bad" and its taken much more seriously than say an email, slack message, or whatever. Most people don't use twitter ever, most people on twitter rarely use twitter. We need to kill twitter and move on.
This is totally true. I've read articles in the BBC news about a 'Twitter backlash' against something where the number of tweets was an incredibly miniscule fraction of the population.
I've seen actual physical protests with people on the streets with placards that appear to get less attention from the press. It's incredibly lazy!