When HP made a big push towards open plan offices, one of the CEOs at the time, Meg Whitman, also moved into a “cube”.
It’s fair to says hers was bigger than average, and access to her meant walking directly through the desk areas of two assistants, however it was undeniably a cube without full-height walls and in the style of everyone else’s at that worksite.
Meg also had a conference room nearby reserved for her use, and did a fairly typical amount of travel (a lot!), but it wasn’t a purely symbolic gesture, the few meetings I had with her where we arrived early she often arose from her desk in the cube and walked over to the conference room. It seemed the desk got used.
At that time HP was doing around $120B a year in revenue and had 330,000 employees but she didn’t say, “I need a closed door office”.
I think a gesture is actually worse. They can say, hey look, I'm just like you. If I can work like this so can you. So buck up. When in fact they can go into their reserved conference room any time they want. Or not even use their bigger cube with 2 assistants. Just get the corner office and keep your gestures.
I'd agree that attempts at such gestures are a calculated risk, and when they backfire the result is worse than doing nothing. But I expect it's at least possible to sell it hard enough that you win over most of the people most of the time.
It’s fair to says hers was bigger than average, and access to her meant walking directly through the desk areas of two assistants, however it was undeniably a cube without full-height walls and in the style of everyone else’s at that worksite.
Meg also had a conference room nearby reserved for her use, and did a fairly typical amount of travel (a lot!), but it wasn’t a purely symbolic gesture, the few meetings I had with her where we arrived early she often arose from her desk in the cube and walked over to the conference room. It seemed the desk got used.
At that time HP was doing around $120B a year in revenue and had 330,000 employees but she didn’t say, “I need a closed door office”.