The Bard announcement in Google Paris was way too rushed. In the long run, I agree with you on this. I think Google still has a good advantage being the default and preferred search engine for many. After trying ChatGPT, I can say for sure this technology is life changing. However Google might still lag behind on the programming expertise since Microsoft owns Github. Also it costs an absolute fortune to train and deploy the Chat AI if billions of search queries are performed every day. Since ChatGPT already has achieved product market fit with 100m users, I'm sure subscription models would work if search advertising can't pay for all the additional costs associated with hosting the chat AI.