I think I'm thinking the same thing, it's hard to put into words. I think we absolutely need people to show us the possibilities and overuse this. I hope css3 does become flash! I hope it gets stretched to its limit and overused by coders like the author here. Once that happens there will be a backlash and we'll be using it sensibly again. I think the web goes through these phases where some technologies get overused and it's how we find the best practices and proper ways to implement this sort of thing when the situation calls for it.