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>The most important thing is: don't get emotional. Don't get indignant. Use a tone of voice that you would use with a child who has told you a fib (or made a mistake).

This, absolutely. For some inspiration on this point, one of the best real-life examples of someone keeping cool on a heated debate show, and neutralizing his opponent in so doing, was John Kerry vs. John O'neil on the Dick Cavett show in 1971.

O'neil opens with a three minute tirade, calling Kerry a 'little man' and 'coward' among other things:

http://www.youtube.com/watch?v=9j4AP2GW7Ac&t=4m4s

Kerry responds in a completely unreactive, nonplussed, measured manner, and supports his case with data:

http://www.youtube.com/watch?v=9j4AP2GW7Ac&t=7m16s

Regardless of your opinions on his politics, that's the way to handle such a situation - unreactive, unresponsive, data-driven.

Regarding SOPA, there are a couple points to keep hammering home:

1. The people pirating movies would not otherwise be paying for them if they couldn't get them for free. They just wouldn't buy them. Many of them lack the disposable income, or they are foreigners circumventing DVD region restrictions, or they're just doing it because it's available, etc. (Can you make a supporting case for that with the data? I'm not familiar enough with the issue and available data here.)

2. Businesses that provide innovative delivery options are booming - iTunes Music/TV/Movies, Amazon MP3, Netflix. Torrenting media, even MP3s, is enough of a pain that people will pay for a good user experience (a/v quality, reliability, on-demand, etc., everything torrents lack). Sometimes people will even buy high quality versions of stuff they've torrented and really liked. Companies that take advantage of that opportunity are rolling in it.

3. The content industry has fought every delivery innovation ever - radio, TV, VCR, and now even the Internet. Are we really going to let them compromise the greatest platform for social, political, educational, technological, and business innovation ever created, over a shortsighted attempt to squash the genie back into the bottle so they don't have to adapt and adjust?

As long as no one challenges the assertion that piracy is this terrible thing and the only way to deal with it is to censor the Internet, they'll keep coming back and back until they finally get what they want. On the off chance you haven't read Tim O'reilly's argument on this point, it's well worth it:

http://gigaom.com/2012/01/13/tim-oreilly-why-im-fighting-sop...

and followup:

https://plus.google.com/u/0/107033731246200681024/posts/5Xd3...




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