In case the author is around, please consider removing the email capture popup. It not only interrupted my reading of the article before getting to the main point if it - it had an animation that literally startled me, and I immediately closed the site. I can't believe I got jump scared by an ad in an article but it was incredibly offensive.
Yeah the high-contrast aspect (very dark background overlay and bright white animating block) makes it especially startling! That was pretty nuts. I also immediately closed the page, even though I wasn't done scanning/critiquing the content.
Seriously, I read the first sentences and got so distracted from the pop up. Wtf is that animation? The close button way too high (on iOS), so I had to scroll up again and then I had to search where I left off. I just closed the tab instead.
In case the author is around, please consider removing the email capture popup. It not only interrupted my reading of the article before getting to the main point if it - it had an animation that literally startled me, and I immediately closed the site. I can't believe I got jump scared by an ad in an article but it was incredibly offensive.