Exactly. Deciding what to buy is a research project. I think it's one of those pains we've got so accustomed to, that we take it for granted.

Well, don't be too enthusiastic about this idea.. I've seen lots of sites try it and fail such as Measy, Gdgt, etc. The ones that succeed are the ones that thrive in the search engines. People use search engines to find what they want.. they don't go to a specific destination.

Heh, I'm not driven just by my own enthusiasm - that doesn't pay the bills.