Not to mention TCR just raised (last november) their monthly prices for the starter brand campaign from $0.75 to $2.00 and included a $4.00 setup fee (which was previously $0) for each starter brand. On top of that they added all kinds of additional registration paperwork for the law-abiding SMS sender. It's infuriating how this organization exists to extort legitimate businesses, and yet we still all receive massive amounts of spam.