Hindenburg Research have a pedigree. I don't find these sorts of reports at all readable either, but that doesn't mean that the people they're aimed at (investors, etc) don't. I assume it's an industry style because it's worked for them in the past.
I don't think you not having heard of the guy mentioned makes it machine generated? You could Google him, he is very big fish but keeps a low profile in the media. Most of his wealth is also stocks so it's highly vulnerable to fluctuations.
