A great demonstration of a market disruption by pricing. Xavier Niel's show was a mix of Jobs (staging, rhythm, ...) and Bezos (pricing, competition, ...). Wow !
– the Terms and Conditions sheet will only be "one page long" and "understandable by anyone", compared to the multiple pages of legalese of the current operators;
– they only have 2 offers (with a variant for current clients), compared to hundreds from the competition.
We all know the value of simplicity when making purchasing decisions (explained in The Paradox of Choice by Barry Schwartz).
The comparison with Jobs is very far-fetched in my opinion. Niel was rude, aggressive, partisan, almost violent with his words, and was all around not a good orator.
These days, as soon as a CEO goes on stage to present his disruptive product, and does it in a customer-oriented rather than shareholder-oriented way (casual vocabulary, no tie), he's deemed Jobsian.
That's obviously a gross reduction of what Job's Way was, but it is Job's most enduring legacy to the corporate communication world.
Besides, being "rude, aggressive, partisan, almost violent" sounds hardly un-jobsy, although he tamed it down during keynotes.
He had no Jobsness, but the talk structure is Applian all the way. Taking the 'State of the Art' (sic) , breaking it down to expose flaws, then giving more.
