The most famous tech companies are constantly trying to outdo each other so when one is forced to do cuts, the others try to have a bigger cut. Midsize companies see this and realize that, while they can't play at the same scale, they can look cool too by following suit. Small companies look at this and realize it's an opportunity to finally get the staff that wasn't available before. And while the process is disruptive to lives and productivity, those small companies grow just a bit more competitive with their bigger brethren.